Save Your Wardrobe

The Company

Save Your Wardrobe (SYW) offers a digital wardrobe built using Artificial Intelligence, to guide users on how to make the most of their wardrobe, buy less and buy better in an effort to achieve circularity and a sustainable fashion future.

R&D Focus

We will work to create a services tab that includes the ecosystem of aftercare and DIY guides to behavioural change when caring for garments, streamlining an app journey for service providers and users to increase upcycling.

This project is run as part of BFTT’s Challenge 3 Re-Modelling fashion: design practices and business models for sustainability, and has launched in February 2021.

Partners
  • UAL: University of the Arts London
  • University of Cambridge
  • Institute for Sustainable Manufacturing, University of Cambridge

Team

Black and white portrait of Laetitia Forst

Dr Laetitia Forst

R&D Project Lead

UAL

Laetitia Forst is a textile designer and researcher, her practice explores the tension between technical challenges and creativity in sustainable design for textiles. Her PhD research project at the Centre for Circular Design at University of the Arts London aims to explore design driven solutions for incorporating ease of recyclability into textiles. The project takes a pro-active approach to developing alternatives to the unsustainable status-quo in the creation of blends through the use of design for disassembly. Laetitia also teaches on the MA Textile Design and short courses at UAL. Core competencies:

  • Design for disassembly
  • Practice research methodologies
  • Circular and sustainable textile design
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black and white portrait of Doroteya Vladimirova

Dr Doroteya Vladimirova

R&D Project Lead

University of Cambridge

Doroteya is a sustainability innovation theorist and Director of the Regenerative Business Models Programme at the Institute for Manufacturing, University of Cambridge. Doroteya investigates how business is taking on the most pressing global challenges to turn them into market driving opportunities. She has developed an evidence-based method to help startups and large established companies create new business models. Prior to academia, her career spanned over a decade across the fields of international affairs and trade. Doroteya holds a PhD from Cranfield University. Core competencies

  • Sustainable business models
  • Value innovation
  • Purpose-driven entrepreneurship
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Mehdi Doghri

R&D Company Lead

Save Your Wardrobe

Mehdi is an experienced tech entrepreneur who started his career as a solution architect for blue-chip companies like Orange, EDF, Airbus before joining a mobile agency as CTO, delivering 30+ apps in different verticals. Then, he helped set up and grow, as CTO and employee number 1, a VC backed startup in the TravelTech space. Before Co-Founding Save Your Wardrobe he was leading a digital product team at Barclays driving new digital products and Fintech partnerships in the UK SME market. Mehdi is also a Venture Partner at early-stage VC Antler.

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Hasna Kourda

R&D Company Lead

Save Your Wardrobe

Hasna was born and raised in Tunisia with strong values of circularity and zero waste. After witnessing how people in the UK are disconnected from the clothes in their wardrobe and the resulting waste driven by such behaviour, she came up with the idea of Save Your Wardrobe. Hasna has a background in Economics and Corporate Strategy with a focus on ‘How to Optimise Finite Resources when creating Wealth’. Having studied Applied Economy at Paris Dauphine University, she was prompted to co-write the book L’essentiel d’un marché Tunisie regarding the Tunisian trading market, for the French Embassy in Tunisia.
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Vedika Hinduja

Head of Partnerships

Save Your Wardrobe

Vedika Hinduja is the Head of Partnerships at Save Your Wardrobe. She graduated from Brown University and London School of Economics with a degree in International Economic Development, focusing on sustainable development through purpose-led entrepreneurship. Vedika has a background in corporate strategy through consulting for startups and past experience growing scalable platforms with deep-tech startups and ecosystems. Her passion lies in powering circular models through partnership; both corporate and socially driven.

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Black and white portrait of Dilys Williams

Prof Dilys Williams

R&D Academic Mentor

UAL

Founder and director of the Centre for Sustainable Fashion at the University of the Arts London, the internationally renowned research, policy and education centre focusing on sustainability issues as these intersect with the fashion industry. A regular contributor to national and international press, central to my philosophy is the applicability of research findings to industry stakeholders in practice settings. Testament to this approach are my positions on the Observer Ethical Awards judging panel and as Co-secretariat to the House of Lords All Party Parliamentary Group on Fashion, Sustainability and Ethics. Core skills and competences include:

  • Fashion Design for Sustainability methods and practices for designers
  • Fashion Design for Sustainability teaching and learning frameworks
  • Sustainability thought leadership
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Black and white image of Steve Evans

Prof Steve Evans

R&D Academic Mentor

University of Cambridge

Following a career in the aerospace industry, and as Engineering Systems Manager at Martin-Baker Engineering – the world’s leading manufacturer of ejection seats, Steve transitioned to researching and developing sustainable solutions for industrial manufacturing. Since joining the University of Cambridge as Director of the Centre for Industrial Sustainability, he has led over £15m-worth of academic-industry collaborative projects with partners including Unilever, Toyota, Dyson, Airbus, M&S, JLR, ASICS, Hugo Boss, Brandix and ASDA. Core skills and competences include:

  • Sustainable business consultancy for manufacturing
  • Toolkit development
  • Industrial collaboration
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