AWAYTOMARS
The Company
AWAYTOMARS is an innovative collaboration platform to crowdsource creativity, that helps designers introduce their work to the world and lets them hear what the world has to say.
R&D Focus
We are working with the Digital Anthropology Lab at London College of Fashion (UAL) to explore new technologies to enhance the experience and brand value delivered by ATM’s co-creation platform to its growing global community of over 15,000 members.
The project launched in May 2020.
Partners
Team
Project Updates
AWAYTOMARS | Artificial Intelligence and Co-Creation
Dr Shama Rahman, R&D Project Lead at University of the Arts London, and Alfredo Orobio, CEO, present the most recent updates from AWAYTOMARS.
AWAYTOMARS is a pioneering fashion technology company that aims to democratise fashion design through collaboration via a novel digital gaming platform.
Supported by the Business of Fashion, Textiles and Technology, AWAYTOMARS is developing a co-creation game that will inform future fashion design methods, powered by generative visual AI.
The co-creation game will enable designers to create with each other and AI. Resulting design work will inform both AWAYTOMARS own in-house collections for limited edition retail online, and generate collaborations with fashion brands and designers globally.
This video was originally produced for the BEYOND 2020 Conference.