Challenge 3: Re-Modelling fashion: design practices and business models for sustainability

Industry Lead: ASOS

This challenge positions sustainable fashion, textile and technology (FTT) design and business practice as a site for Research and Development.

With greater customer awareness of ethical and environmental sustainability, there is now a business imperative for FTT firms to adopt and evidence sustainable practice given that environmental, social and governance factors can materially affect a company’s performance and market value.

This challenge will test sustainability mapping tools developed by the FTT and other industries – and seek to adapt these tools to assist industry in capturing practice and recommend changes from design to production.

It will further consider the new skills and knowledge required to operationalise the tools within FTT business settings, and trial educational provision.


Black and white image of Steve Evans

Prof Steve Evans


University of Cambridge

Following a career in the aerospace industry, and as Engineering Systems Manager at Martin-Baker Engineering – the world’s leading manufacturer of ejection seats, Steve transitioned to researching and developing sustainable solutions for industrial manufacturing. Since joining the University of Cambridge as Director of the Centre for Industrial Sustainability, he has led over £15m-worth of academic-industry collaborative projects with partners including Unilever, Toyota, Dyson, Airbus, M&S, JLR, ASICS, Hugo Boss, Brandix and ASDA. Core skills and competences include:

  • Sustainable business consultancy for manufacturing
  • Toolkit development
  • Industrial collaboration
Black and white portrait of Dilys Williams

Prof Dilys Williams



Founder and director of the Centre for Sustainable Fashion at the University of the Arts London, the internationally renowned research, policy and education centre focusing on sustainability issues as these intersect with the fashion industry. A regular contributor to national and international press, central to my philosophy is the applicability of research findings to industry stakeholders in practice settings. Testament to this approach are my positions on the Observer Ethical Awards judging panel and as Co-secretariat to the House of Lords All Party Parliamentary Group on Fashion, Sustainability and Ethics. Core skills and competences include:

  • Fashion Design for Sustainability methods and practices for designers
  • Fashion Design for Sustainability teaching and learning frameworks
  • Sustainability thought leadership
black and white portrait of Doroteya Vladimirova

Dr Doroteya Vladimirova

Postdoctoral Research Fellow

University of Cambridge

Doroteya is a sustainability innovation theorist and Director of the Regenerative Business Models Programme at the Institute for Manufacturing, University of Cambridge. Doroteya investigates how business is taking on the most pressing global challenges to turn them into market driving opportunities. She has developed an evidence-based method to help startups and large established companies create new business models. Prior to academia, her career spanned over a decade across the fields of international affairs and trade. Doroteya holds a PhD from Cranfield University. Core competencies

  • Sustainable business models
  • Value innovation
  • Purpose-driven entrepreneurship
Black and white portrait of Laetitia Forst

Dr Laetitia Forst

Postdoctoral Research Fellow


Laetitia Forst is a textile designer and researcher, her practice explores the tension between technical challenges and creativity in sustainable design for textiles. Her PhD research project at the Centre for Circular Design at University of the Arts London aims to explore design driven solutions for incorporating ease of recyclability into textiles. The project takes a pro-active approach to developing alternatives to the unsustainable status-quo in the creation of blends through the use of design for disassembly. Laetitia also teaches on the MA Textile Design and short courses at UAL. Core competencies:

  • Design for disassembly
  • Practice research methodologies
  • Circular and sustainable textile design

Naomi Bulliard

CSF Knowledge Exchange Lead


Naomi is a linguist and multilingual educator with expertise in intercultural collaborations, participatory design and cultures of sustainability. Head of Strategy at Centre for Sustainable Fashion (CSF), Naomi oversees core activities and strategic collaborations across Research, Education and Knowledge Exchange. Naomi has over ten years’ experience in initiating and delivering international multi-partner collaborations in the FE and HE sectors, has developed awards for intercultural teaching and learning, and has led and contributed to a number of projects centred around displacement, diversity and inclusion. Key skills and competencies:

  • multilingual and intercultural education
  • cultures of sustainability
  • strategic industry-academia collaborations
  • inclusive working practices

Industry Partners