20 March 2023

BFTT Showcase: Made in Code

The BFTT will present Made in Code: Reimagining the Experience of Fashion between Friday, 24 March and Monday, 27 March 2023, at the V&A.


 The installation presents a state-of-the-art creative and technical collaboration, showcasing the potential of digital media in fashion, performance, film, games, archives and cultural contexts.


Visitors can participate in the exciting prototype digital fashion experience; the installation combines innovative motion capture, garment simulation, cloth rendering and display technology. It allows you to have your body movement captured and translated into a costume-based avatar dressed in the fluid garments of the British fashion designer Maria Grachvogel. 


There are limited and timed tickets available for participating in the motion capture. However, additional time slots may be available on the day. Everyone is welcome to drop in and view the screen element of the installation in the John Lyons Gallery at the V&A – without a ticket.


Book your experience here.


Partners: University of the Arts London, University College London, V&A, Professor Jane Harris, Maria Grachvogel, Numerion Software, Happy Finish, Holition and Move AI. The installation is funded by the Arts and Humanities Research Council (AHRC) and is part of the Creative Industries Clusters Programme.