Save Your Wardrobe
The Company
Save Your Wardrobe (SYW) offers a digital wardrobe built using Artificial Intelligence, to guide users on how to make the most of their wardrobe, buy less and buy better in an effort to achieve circularity and streamline sustainable living. SYW also connects consumers to a full ecosystem of services, including care and repair, cleaning, donation and recycling opportunities.
R&D Focus
The project team will develop a services tab that includes the ecosystem of aftercare and DIY guides to behavioural change when caring for garments, streamlining an app journey for service providers and users to increase upcycling.
This project is run as part of BFTT’s Challenge 3 Re-Modelling fashion: design practices and business models for sustainability, in partnership with the University of Cambridge and the Institute for Sustainable Manufacturing, University of Cambridge.